Proper maintenance on the website is endless, and there is always room to redevelop existing designs. Although web design is more focused on usability rather than just a good appearance, however, both must be balanced because, without usability, the website will not be useful.
For this reason, there are several plans to create websites that need to be considered before you make them, such as analyzing user needs, design in accordance with business brands to increase conversions, and so on.
And the most important part of that plan is that it makes it easy for you to get your message across to users about your business goals. Such as the following.
1. Website Purpose
The purpose of each person to make a different website. Some aim to get increased sales, branding, informing company profiles, collecting email addresses that are targeted as prospects, and so on.
Ask yourself, what is the purpose of the website? This will determine some of the components of your website design layout and help you focus on ways that users can use the site to achieve your business goals.
2. Target Audience
Determining the target user of your website is not an easy thing. It takes a lot of research to find out who the specific target user is. This element will affect many things, such as design, button size, font type and size, content, and so on.
Further, in determining the right content for users, use the Google Keyword Tool to see relevant keyword traffic. This tool helps you in making content relevant to users.
3. Website Template
Things that must be considered before making the next website is to prepare the right website framework. Discuss this with the website creation service provider that you choose.
If you are sure of the website framework that is designed, start writing what pages need to be made along with the titles and subtitles, respectively.
Think about what content is needed for each page to build engagement with users.
4. Color Theme
Less is more, including selecting website themes. The simpler the theme used, the more effective the website will be because it won’t confuse the user.
Themes with simple layouts and colors make it easier for users to find the call to action (CTA) button and navigate the website.
Specific industries generally have their own color themes. For example, the green color for environmentally friendly industries and blue for the technology industry. Decide on the use of color with your web developer or graphic designer.
There is a famous assumption in the digital world, namely “content is king.” It is recommended that you make at least about 200 characters of text for each page. Dare to create content that can attract the attention of users and effectively “read” by search engines like Google.
6. Purpose of Web Pages
Even though they have the same main goal, each page has a specific function and purpose. For example, to encourage users to provide their email, enter the credit card information, or attend certain events.
You also need different CTAs to allow users to see clearly what they need to do on the linked page. Test each page with the CTA installed and evaluate which works best.
7. Business Needs
The type of platform you use depends on your need to create a website. Some people use WordPress’s Content Management System (CMS), for example.
But some choose to build a website using the programming language from the beginning to adjust the results of the site with the needs to be met.
8. Hosting Service
There are many hosting providers with advantages and disadvantages. To ensure you get the best service, choose a hosting provider that provides 24-hour service for you.
Be careful, if Google bot visits your website when the server is down, then your website’s ranking on Google can be very negatively affected.